Campaign to showcase the new ranges from Boden, used in digital and print, with samples from the range woven into the digital and print campaigns.
Overview
Translating the fashion aesthetic into digital marketing initiatives
A variety of work done for this clothing label. I was responsible for reimagining the seasonal advertising across various digital estates. On the left is my imagining of a new B is for Black campaign Boden was launching.
translation
Banner campaigns to entice and convert
Taking the creative from the various new clothing lines, it was a fun exercise in translating this into banner campaigns which went viral. The samples from the range were woven into the digital and print campaigns.
