Multiple projects from websites to apps to everything in between
Reimagining the creative marketing for the financial trading giant
Work completed for EDF Energy where I worked as a Digital Art Director and Digital Marketing Strategist. I created concepts for the campaign as a whole including EDF’s new promotional website to educate on various forms of energy. This also included a game to inform the public about various types of energy. Explore EDF Energy
Crafting the UX to enable a simplified membership journey
With legacy issues the membership journey had been problematic before the new UX journeys were plotted and implemented.
Utilising the space to enable a quick process
A step by step journey that included tool tips and a clear onward journey all indicated within the page, meant users knew exactly what was required to open an account.
Concept and animation for a multiply concept campaign
Using the rabbit multiplying metaphor a campaign for this was created using modern animation techniques for use across multiple digital estates and print.
Campaigns to advertise leading trading platforms
A variety of animated and print campaigns to showcase the might of the various trading platform products available at ETRADE.
Animated campaigns translated into print
All the animated campaigns needed to be matched for print with the same designs used for both, with an ability for messaging to be easily updated.
